WIN-WIN WITH LIV BOEREE

Podcast Production, Video Production, Brand Identity

Video podcast production and branding design to create the digital “Win-Win” universe to build a more positive-sum world.

Overview

Poker champion and risk expert Liv Boeree is on a mission to understand the competitive dynamics that shape our world. In this episodic show, Liv is joined by an eclectic mix of top philosophers, technologists, gamers, scientists, and athletes to understand how competition influences their fields, for better or worse. Together, they explore strategies to transform zero-sum conflicts into win-win scenarios. From the pressures of professional sports, to the intricacies of AI development, to the global stakes of nuclear disarmament, the show offers profound insights through deep discussions with leading thinkers.

Notable guests thus far include Simon Sinek (motivational speaker & writer), Joseph Gordon-Levitt (actor & director), Chris Anderson (founder of TED), Molly Bloom (Star of Molly’s Game), Magatte Wade (African Prosperity Activist), and Nick Bostrom (Philosopher).

Liv partnered with Little Wins Studio to develop and launch her show from the ground up and produce episodes on an ongoing basis. We created a unique visual identity, set up the show on all podcast platforms, and crafted 24 episodes that were released bi-weekly.

To date, the show has garnered hundreds of thousands of plays across all platforms.

WATCH ON YOUTUBE

LISTEN ON SPOTIFY

Behind the Logo

We began with the dual ideas of finding common ground (win-wins) and the inspiration that can come from stimulating conversations. We explored different visual representations of these two concepts in their most basic forms - the classic venn diagram, the elementary shapes of football strategy, the spark of a good dialogue, and the enlightened “third eye." Pulling inspiration from each of these, we developed the final logomark.

Ven Diagram

Game Plan

Conversation Spark

Third Eye

Creating the Show

We collaborated with Liv closely to bring this show to life in all aspects. Working together we created an entire recording studio in her home with cameras, lights, and professional audio equipment. Before launching the show we created a promotional intro video and set the show up on all podcast platforms.

After we established the visual identity of the show, we extended it into motion with an animated intro sequence, on-screen graphics, music, and sound effects. Each episode received a full post-production treatment including edit, professional audio mix, color correction, and mastering. Social media videos were created in conjunction with each episode with animated subtitles to promote the show upon release. We also created supplementary material for each episode that is necessary for best results such as chapter information, episode referral links, and thumbnails for YouTube.