CREATING ABUNDANCE COLLABORATIVE BRANDING

A fresh identity for a youth development nonprofit rooted in possibility.

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Creating Abundance Collaborative helps organizations build pathways into creative industries for young people — connecting youth development practitioners with the resources, knowledge, and networks they need to create meaningful internships and education programs. As they evolved from a music-focused fund into a broader creative initiative, they needed a brand that could do double duty: inspire young creatives while earning trust from funders and community leaders.

We designed an identity system that feels young and playful without sacrificing credibility. The logo centers community and collaboration. The color palette brings energy and optimism. The typography strikes a balance between approachable and professional. Custom icons capture the spirit of collaboration, creativity, and transformation. And a clean, welcoming website ties it all together — making it easy for stakeholders at every level to see themselves in the work.

SCOPE

— Discovery & Strategy
— Logo System
— Type & Color
— Social Media Templates
— Icon Set
— Website Design
— Website Development
— Brand Style Guide

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